––Let’s Fruit Stuff Up
Welch’s has been around for a long, long time. Our parents drank it. Their parents drank it. And their parents probably drank it too. But after a century and a half, images of their family-owned farms just weren’t hitting home anymore. So, we found a new way to connect with modern families by harnessing the power of real fruit.
On July 1, 2023 we launched Let’s Fruit Stuff Up: a brand new, 360-degree brand platform.
ECD: Hannah Williams