TikTok can be a powerful place, what with all the dancing, the joking, the cute animal videos that make you go uwu. But when Coca-Cola wanted to launch their first-ever campaign on the platform, we decided to dig a little deeper. We realized that BIPOC creators on TikTok rarely receive the recognition and endorsements they deserve for their original content—something that a brand as big as Coca-Cola could actually make a positive impact on. So we did. Check out the case study to see how.
CD: Daniel Cobb